AI-powered meal plans, macro tracking, and a personal coach built around real results no other app could deliver. Created by Ben Nelson after 6 years of putting work first — until he decided to change.
Not another calorie counter. A complete AI-powered system built for people who are serious about getting lean.
Chat with an AI coach that knows your stats, goals, allergies, and protocols. Choose your coach personality — from The Drill Sergeant to The Scientist. Photo analysis and streaming responses.
Auto-generated weekly meal plans based on your dietary preferences, calorie targets, and allergies. Powered by real recipe and nutrition data. Adjusts for lift vs. rest days.
Snap a photo of your meal, a menu, or a nutrition label — get instant macro breakdowns and calorie estimates from your AI coach.
Visual countdown ring with metabolic stage tracking — fat burn, ketosis, autophagy, and growth hormone peak. Know exactly where you are in your fast.
Track doctor-prescribed peptides, GLP-1s, and hormones with dosing schedules, fasting conflict detection, compliance monitoring, and refill warnings.
Track weight, body fat %, skeletal muscle mass, and BMR. Upload DEXA or InBody scans and let AI auto-fill your numbers. Visual dashboards and progress trends.
Weekly shopping lists auto-generated from your meal plan. Organized by store aisle. Regenerates every week so you never guess at the grocery store.
Unlock achievements, earn streak protection, and get motivated as you hit milestones. Badges, progress rewards, and daily streaks keep you locked in.
Enter your stats, goals, food preferences, allergies, and fasting schedule. Pick your AI coach personality. Takes about 3 minutes.
Receive a personalized weekly meal plan with real recipes and a full shopping list. Everything adjusts to your lift vs. rest days.
Get guidance, adjustments, and accountability anytime. Snap food photos for instant macro breakdowns. Track your body composition and Rx protocols.
Shred Coach wasn't designed in a boardroom. It was built during a real 60-day cut by someone who needed it to exist.
6 years of putting work first — late nights, skipped meals, zero structure around my health. When I finally decided to change, I tried every app out there. None of them worked. So I built my own. — Ben Nelson, Founder
Everything your AI coach does — plus a dedicated trainer who sees your data, builds your plan, and keeps you accountable every week.
A fraction of the cost of a personal trainer or nutritionist. Cancel anytime.
Basic calorie and macro tracking. 3 AI coach messages per day. Manual meal logging.
Unlimited AI coach messages. AI-powered 7-day meal plans. Photo food and label analysis. Auto shopping lists. Rx protocol tracker. Fasting timer.
Everything in Pro plus AI workout programming, AI form analysis (camera), advanced body composition tracking, and monthly async coach review.
Everything in Pro+ plus dedicated human coach, custom monthly training plans, weekly check-ins, form feedback via video, Rx and fasting protocol optimization, and priority support.
No seed oils. Organic produce. Grass-fed everything. I obsessed over the quality of every meal for seven years — and gained forty pounds. Here's the trap clean-eating culture never warns you about, and why quality was only ever half the equation.
In the last 30 days my scale weight went UP 0.6 lbs — while I dropped 2 lbs of fat and added 1.6 lbs of muscle. This is body recomposition, the reason the scale systematically undersells your progress, and the strongest argument I have for tracking more than one number.
After Cinco de Mayo, I said I was done with alcohol. But one data point isn't proof. So two weeks ago in Vegas, I ran the experiment again — deliberately this time. The result: 8 lbs of retained water and a full 7 days for my body to calm down. Here's the complete timeline.
Ben built it because nothing else worked. Now it's yours. AI-powered meal plans, macros, and real accountability — from someone who actually did the work.
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