Shred Coach — Real Cuts. Not Theory.

AI-powered meal plans, macro tracking, and a personal coach built around real results no other app could deliver. Created by Ben Nelson after 6 years of putting work first — until he decided to change.

Features — Everything you need to crush your cut

Not another calorie counter. A complete AI-powered system built for people who are serious about getting lean.

AI Coach

Chat with an AI coach that knows your stats, goals, allergies, and protocols. Choose your coach personality — from The Drill Sergeant to The Scientist. Photo analysis and streaming responses.

AI Meal Plans

Auto-generated weekly meal plans based on your dietary preferences, calorie targets, and allergies. Powered by real recipe and nutrition data. Adjusts for lift vs. rest days.

Photo Food & Label Analysis

Snap a photo of your meal, a menu, or a nutrition label — get instant macro breakdowns and calorie estimates from your AI coach.

Smart Fasting Timer

Visual countdown ring with metabolic stage tracking — fat burn, ketosis, autophagy, and growth hormone peak. Know exactly where you are in your fast.

Rx Protocol Tracker

Track doctor-prescribed peptides, GLP-1s, and hormones with dosing schedules, fasting conflict detection, compliance monitoring, and refill warnings.

Body Composition Analytics

Track weight, body fat %, skeletal muscle mass, and BMR. Upload DEXA or InBody scans and let AI auto-fill your numbers. Visual dashboards and progress trends.

Auto Shopping Lists

Weekly shopping lists auto-generated from your meal plan. Organized by store aisle. Regenerates every week so you never guess at the grocery store.

Streaks & Gamification

Unlock achievements, earn streak protection, and get motivated as you hit milestones. Badges, progress rewards, and daily streaks keep you locked in.

How It Works — Start cutting in 3 minutes

Step 1: Complete the Onboarding

Enter your stats, goals, food preferences, allergies, and fasting schedule. Pick your AI coach personality. Takes about 3 minutes.

Step 2: Get Your AI Meal Plan

Receive a personalized weekly meal plan with real recipes and a full shopping list. Everything adjusts to your lift vs. rest days.

Step 3: Chat With Your AI Coach

Get guidance, adjustments, and accountability anytime. Snap food photos for instant macro breakdowns. Track your body composition and Rx protocols.

Built by a founder who lived it

Shred Coach wasn't designed in a boardroom. It was built during a real 60-day cut by someone who needed it to exist.

6 years of putting work first — late nights, skipped meals, zero structure around my health. When I finally decided to change, I tried every app out there. None of them worked. So I built my own. — Ben Nelson, Founder

Elite Coaching — A human coach takes you further

Everything your AI coach does — plus a dedicated trainer who sees your data, builds your plan, and keeps you accountable every week.

Pricing — Less than a protein shake

A fraction of the cost of a personal trainer or nutritionist. Cancel anytime.

Free — $0

Basic calorie and macro tracking. 3 AI coach messages per day. Manual meal logging.

Pro — $14.99/mo ($9.99/mo annual)

Unlimited AI coach messages. AI-powered 7-day meal plans. Photo food and label analysis. Auto shopping lists. Rx protocol tracker. Fasting timer.

Pro+ — $39/mo ($24.99/mo annual)

Everything in Pro plus AI workout programming, AI form analysis (camera), advanced body composition tracking, and monthly async coach review.

Elite — $199/mo ($149/mo annual)

Everything in Pro+ plus dedicated human coach, custom monthly training plans, weekly check-ins, form feedback via video, Rx and fasting protocol optimization, and priority support.

Blog — Real talk about getting lean

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Your cut starts today.

Ben built it because nothing else worked. Now it's yours. AI-powered meal plans, macros, and real accountability — from someone who actually did the work.

Join the Waitlist — Free to join. Be the first to get access.